iPad and iPhone market test tool. Bring in some beta testing, baby!
The iPhone app store has surely brought a new light on how software is sold. The solid and long approval process can be a positive decision. This Big Brother approach has raised the quality of the products and that can only be a good thing, but full control can be a heavy sword to carry, even for Apple. There’s one missing part, which is essential for building quality apps: ability to get market feedback.
How should I adapt to what users want?
How can one answer such a question if the app has been rejected from the app store? Instead of spending thinking and development time on building an app that might get rejected for more or less stupid reasons, I suggest developing your idea fast and easy, which incorporates as much as possible from the iPhone/iPad experience. There’s another hurdle to jump over in the path to building a solid app: the language. Objective-C doesn’t have many supporters, despite the fact that it exploded after the app store was launched and the community keeps growing because of the iPad. Frameworks like PhoneGap and Titatium have solved the language problem, but they have their cons too. Even so, it’s a pretty expensive and risky road, especially for smaller start-ups, which might be fighting to identify themselves. For big companies sending 50K USD down the drain when their app can’t make it to the market place might not seem much, but I won’t get into that story now.
As Eric Ries emphasizes in many of his talks, getting market feedback is essential on evolving your business. So what if you think that your app about puppies is awesome? The UI might be clunky, people might not want to pay you 50 cents for puppy pictures. Without the ability to get these metrics, your development time spent so far is in the risk of being useless. That is not lean!
The new approach
Let’s build a web-app! Even tough the full experience of a native app can’t be transposed in a web-app, great progress has been made on discovering what Mobile Safari can do. jQTouch is a great example and the extensions (here and here) proved that GeoLocation, multi-touch, gestures, animations, full-screen, skins are do-able and they provide a great experience, very close to a native app. This settles the front-end, but the need for a flexible back-end arises. This back-end can provide the metrics, which are vital to the marketing geeks. This is where behavior tracking of the mainstream user or early adopters can be seen. The iPod Touch, iPhone and iPad can benefit from this approach.
Discussion
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Do you need your iPhone App tested before, or after release for FREE?
I provide professional App testing on real devices at http://www.testing4success.com/iphoneapptesting.html
We have iPhone App Beta Testing Packages for FREE!
Kind Regards!
"Confirming the Known, Discovering the Unknown"
www.testing4success.com
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