iPhone 4 and Why Other Companies Don't Get It
Adrian Kingsley-Hughes is a little off the mark when he talks about how Apple is trying to re-invent history.
So let me just begin with a disclaimer that I am not a huge Apple Fan. I own a Macbook, a Windows7 HP Machine and a Compaq running on Ubuntu Linux. I have messed around with Fedora, Gentoo and Debian as well. My working phone is an Android and I like messing around with my wife's iphone on occasion, experimenting with some Objective C apps that I build and play with on iPhone Simulator. (And yea, as a language, Objective C sucks big time compared to Python. Python's known for its clean syntax and ease of use as a programming language)
Who are you Building for?
All that misses the point. What mobile companies designing and creating products for the consumer market need to concern themselves with are:
- the ease-of-use of their product; and
- the specific demographics of the market they would like to seduce.
It doesn't really matter that Apple did not invent Video calling. What matters is how they design the experience, the simplicity and intuitiveness of the experience for their target demographics.
It doesn't matter if a feature already exists in a Nokia phone years ago. What really matters is whether the feature is well designed enough for the end user to use it intuitively - without needing to refer to an instruction manual! :)
A Best-of-Breed Team for a Beautiful Product
But to reach the point where a Company can transcend business-as-usual product design, a solid team must be set in place.
A team where designers (industrial designers, graphic designers and user experience designers) are the top of their class and can understanding technology. A team where technical specialists understand and appreciate design; and are willing to understand the engineering trade-offs needed to focus on usability and user experience.
Where a good product is not simply measured by how awesome the CPU or RAM specifications are; but what these specifications mean in the greater scheme of things from an End User perspective.
The beautifully done Ad/Marketing Video for iPhone 4 says it all.
Great User Experience = Solid Financial Results
I remember what my ex-boss used to say to me:
The Proof of the Pudding is in the Eating
So here's the market share growth results to show the Pie Pudding! ;)
Source: http://www.pocket-lint.com/ , 5th June 2010
Category: iphone
Leave a Comment :
Leave a Comment