iPhone and Mobile Apps

Nokia's advertising concept (aptly named "The Fourth Screen") captured the essence of what mobile devices mean to the average consumer. 

Useful applications of all variety for consumers and for enterprise users have gone beyond the desktop space.  The fourth screen marks a new era for consumers and organisations alike.

Being Connected, Anywhere

From enterprise mobile apps to consumer apps, games and utilities, Apple took the world by storm when it released iphone.  The internet and multimedia enabled smartphone functions as a camera phone, a portable media player (equivalent to iPod) and an internet client with email, web browsing and wi-fi connectivity.  Announced to the market in January 2007, and fastforward to present time (first quarter of 2009), the iphone has already captured an impressive 10% of the smartphone market share and has a thriving community of more than 100,000 iphone apps in its appstore.

At the same time, Blackberry also sees a gain in market share while Google enters the fray to expand its search engine reach to an increasing market of smartphone users.

The smartphone (internet enabled phones with appstores for Consumers to download and install applications according to their preferences) are finally coming to fore after years of failed experimentation with java platform fragmentation on crippled phones dependent mostly on embedded systems (and not running on true operating systems).

End consumers clamor for the freedom the always-connected fourth screen affords them and a seismic shift from utility or java powered platforms begin.

Mobile Apps - Web or Native?

Depending on specific requirements, it may make sense for a product or marketing platform to be developed either as a native app or, more simply, as a mobile web app.

Does it make sense for your application to be built as a Native App? If so, for which OS? Blackberry OS, Android, WinMo or iPhone OS?  Or perhaps, simply a cross platform and UI tested web mobile app?   Talk to us to learn more.